Communication Products for the Science Application for Risk Reduction (SAFRR) Tsunami Scenario

By Suzanne Perry

Product Development Overview

Science Application for Risk Reduction (SAFRR), like its predecessor the Multi-Hazards Demonstration Project, has a mission to increase the use of science by decision-makers of all kinds. Thus, an important part of any SAFRR scenario is development of products that enhance usability of the science. In this tsunami scenario, the focus has been on development of three kinds of products:

products that augment typical outputs of scientific studies, such as reports, to make the results of the scenario more relevant and usable to nonscientists;
products that distill local impacts and allow users in specific locales to identify which aspects of the broad regional study apply to their local area; and
products that effectively deliver disaster preparedness messaging to one group of people who are not usually interested in disaster preparedness—those ages 18 to 34.

First posted September 3, 2013

Report PDF (2.7 MB)

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For more information contact:

U.S. Geological Survey
Science Application for Risk Reduction (SAFRR)
http://www.usgs.gov/natural_hazards/safrr/

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Suggested citation:

Perry, S., 2013, Communication products for the Science Application for Risk Reduction (SAFRR) tsunami scenario, chap. K in Ross, S.L., and Jones, L.M., eds., The SAFRR (Science Application for Risk Reduction) Tsunami Scenario: U.S. Geological Survey Open-File Report 2013–1170, 12 p., http://pubs.usgs.gov/of/2013/1170/k/.

Contents

Product Development Overview

Products that Augment Typical Outputs

Products that Distill Local Impacts from the Regional Study

Products that Deliver Effective Tsunami Messaging

Response to the Proposed Campaign

References