We developed models to predict the potential response of wintering Neotropical migrant and resident bird species to alternative management scenarios, using data from point counts of birds along with habitat variables measured or estimated from remotely sensed data in a Geographic Information System. Expected numbers of occurrences at points were calculated for 100 species of birds, under current habitat conditions and under habitat conditions that would result from seven alternative management scenarios for Rancho Sandoval, a cattle ranch and private nature reserve in Campeche, Mexico. Most bird species of conservation concern would benefit from management scenarios that increase the amount of forest, but the highest priority resident species would not. To balance the somewhat conflicting habitat needs of these species and the concerns of ranch managers, we recommend that forest area and connectivity be increased, and pastures be maintained but more efficiently managed to support cattle and the priority resident and migrant birds that require open habitats.