USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY.
By: Michael P. McDermott
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Abstract
The use of marketing techniques by government agencies to provide more efficient and effective dissemination of their information is a fairly recent development. A recessive economy, and increased scrutiny of operations have become a powerful incentive to maximize revenues and minimize expenses wherever possible as long as the primary mission of public service is satisfactorily met.
| Publication type | Conference Paper |
|---|---|
| Publication Subtype | Conference Paper |
| Title | USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY. |
| Year Published | 1983 |
| Language | English |
| Publisher | American Congress on Surveying & Mapping |
| Publisher location | Falls Church, VA, USA |
| Larger Work Title | Technical Papers of the American Congress of Surveying and Mapping |
| First page | 300 |
| Last page | 306 |
| Conference Title | Technical Papers of the 43rd Annual Meeting of the American Congress on Surveying and Mapping. |
| Conference Location | Washington, DC, USA |