Although scientific understanding of volcanoes is advancing, eruptions continue to take a substantial toll of life and property. Some of these losses could be reduced by better advance preparation, more effective flow of information between scientists and public officials, and better understanding of volcanic behavior by all segments of the public. The greatest losses generally occur at volcanoes that erupt infrequently where people are not accustomed to dealing with them. Scientists sometimes tend to feel that the blame for poor decisions in emergency management lies chiefly with officials or journalists because of their failure to understand the threat. However, the underlying problem embraces a set of more complex issues comprising three pervasive factors. The first factor is the volcano: signals given by restless volcanoes are often ambiguous and difficult to interpret, especially at long-quiescent volcanoes. The second factor is people: people confront hazardous volcanoes in widely divergent ways, and many have difficulty in dealing with the uncertainties inherent in volcanic unrest. The third factor is the scientists: volcanologists correctly place their highest priority on monitoring and hazard assessment, but they sometimes fail to explain clearly their conclusions to responsible officials and the public, which may lead to inadequate public response. Of all groups in society, volcanologists have the clearest understanding of the hazards and vagaries of volcanic activity; they thereby assume an ethical obligation to convey effectively their knowledge to benefit all of society. If society resists, their obligation nevertheless remains. They must use the same ingenuity and creativity in dealing with information for the public that they use in solving scientific problems. When this falls short, even excellent scientific results may be nullified.