Solutions of the radiative transfer equation are used to derive relationships of water reflectance to the diffuse attenuation coefficient (K) in moderately turbid water (K > 0.5 m-1). Data sets collected from the NOAA AVHRR and in situ observations from five different dates confirm the appropriateness of these relationships, in particular the logistic equation. Values of K calculated from the reflectance data agree to within 60% of the observed values, although the reflectance derived using a more comprehensive aerosol correction is sensitive to chlorophyll concentrations greater than 50 ??g L-1. Agreement between in situ and remote observations improves as the time interval between samples is narrowed. ?? 1991.