Big Rock Candy Mountain is a prominent center of variegated altered volcanic rocks in west-central Utah. It consists of the eroded remnants of a hypogene alunite deposit that, at ∼21 Ma, replaced intermediate-composition lava flows. The alunite formed in steam-heated conditions above the upwelling limb of a convection cell that was one of at least six spaced at 3- to 4-km intervals around the margin of a monzonite stock. Big Rock Candy Mountain is horizontally zoned outward from an alunite core to respective kaolinite, dickite, and propylite envelopes. The altered rocks are also vertically zoned from a lower pyrite–propylite assemblage upward through assemblages successively dominated by hypogene alunite, jarosite, and hematite, to a flooded silica cap. This hydrothermal assemblage is undergoing natural destruction in a steep canyon downcut by the Sevier River in Marysvale Canyon. Integrated geological, mineralogical, spectroscopic remote sensing using AVIRIS data, Ar radiometric, and stable isotopic studies trace the hypogene origin and supergene destruction of the deposit and permit distinction of primary (hydrothermal) and secondary (weathering) processes. This destruction has led to the formation of widespread supergene gypsum in cross-cutting fractures and as surficial crusts, and to natrojarosite, that gives the mountain its buff coloration along ridges facing the canyon. A small spring, Lemonade Spring, with a pH of 2.6 and containing Ca, Mg, Si, Al, Fe, Mn, Cl, and SO₄, also occurs near the bottom of the canyon. The ⁴⁰Ar/³⁹Ar age (21.32±0.07 Ma) of the alunite is similar to that for other replacement alunites at Marysvale. However, the age spectrum contains evidence of a 6.6-Ma thermal event that can be related to the tectonic activity responsible for the uplift that led to the downcutting of Big Rock Candy Mountain by the Sevier River. This ∼6.6 Ma event also is present in the age spectrum of supergene natrojarosite forming today, and probably dates the beginning of supergene alteration at Big Rock Candy Mountain. The δ³⁴S value (11.9‰) of alunite is similar to those for replacement alunite from other deposits in the Marysvale volcanic field. The δ³⁴S values of natrojarosite (0.7‰ to −1.2‰) are similar to those for aqueous sulfate in Lemonade Spring, but are larger than those in pyrite (0.4‰ to −4.7‰). The δ³⁴S and δ¹⁸O_SO4 values of gypsum show an excellent correlation, with values ranging from 15.2‰ to −5.2‰ and 7‰ to −8.2‰, respectively. The stable-isotope data indicate that the aqueous sulfate for gypsum is a mixture derived from the dissolution of hypogene gypsum and alunite, and from the supergene oxidation of pyrite. The aqueous sulfate for the natrojarosite, however, is derived largely from the supergene oxidation of pyrite, with a minor contribution from the dissolution of alunite and gypsum. The exceptional detailed spectral mapping capabilities of AVIRIS led to the recognition of a small amount of jarosite that is probably the top of the steam-heated system that produced the primary hypogene alteration at Big Rock Candy Mountain.