Preparing for a "Big One": The great southern California shakeout
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Abstract
The Great Southern California ShakeOut was a week of special events featuring the largest earthquake drill in United States history. On November 13, 2008, over 5 million Southern Californians pretended that the magnitude-7.8 ShakeOut scenario earthquake was occurring and practiced actions derived from results of the ShakeOut Scenario, to reduce the impact of a real, San Andreas Fault event. The communications campaign was based on four principles: 1) consistent messaging from multiple sources; 2) visual reinforcement: 3) encouragement of “milling”; and 4) focus on concrete actions. The goals of the ShakeOut established in Spring 2008 were: 1) to register 5 million people to participate in the drill; 2) to change the culture of earthquake preparedness in Southern California; and 3) to reduce earthquake losses in Southern California. Over 90% of the registrants surveyed the next year reported improvement in earthquake preparedness at their organization as a result of the ShakeOut.
Study Area
| Publication type | Article |
|---|---|
| Publication Subtype | Journal Article |
| Title | Preparing for a "Big One": The great southern California shakeout |
| Series title | Earthquake Spectra |
| DOI | 10.1193/1.3586819 |
| Volume | 27 |
| Issue | 2 |
| Year Published | 2011 |
| Language | English |
| Publisher | Earthquake Engineering Research Institute |
| Description | 21 p. |
| First page | 575 |
| Last page | 595 |
| Country | United States |
| State | California |
| Other Geospatial | San Andreas Fault |
| Google Analytic Metrics | Metrics page |