Urban-wildland issues have become among the most contentious and problematic issues for forest managers. Using data drawn from surveys conducted by the authors and others, this article discusses how public knowledge and perceptions of fire policies and fire hazards change over time, the kinds of policy responses homeowners prefer as a way of preventing fire hazards at the urban-wildland interface, and how citizens view their own obligations as participants in interface issues. These data show that public attitudes toward fire have changed significantly over the past two decades and that educating the public about fire and the managers' use of fire can have positive effects on behavior. Yet, modifying the individual's behavior in regard to interface fire risks must also deal with important issues of individual incentives, the distribution of costs, and unanticipated policy impacts.