Rapid environmental change makes adaptive potential—the capacity of populations to evolve genetically based changes in response to selection—more important than ever for long-term persistence of at-risk species. At the same time, advances in genomics provide unprecedented power to test for and quantify adaptive potential, enabling consideration of adaptive potential in estimates of extinction risk and laws protecting endangered species. The U.S. Endangered Species Act (ESA) is one of the most powerful environmental laws in the world, but so far, the full potential of genomics in ESA listing and recovery decisions has not been realized by the federal agencies responsible for implementing the ESA or by conservation geneticists. The goal of our paper is to chart a path forward for integrating genomics into ESA decision making to facilitate full consideration of adaptive potential in evaluating long-term risk of extinction. For policy makers, managers, and other conservation practitioners, we outline why adaptive potential is important for population persistence and what genomic tools are available for quantifying it. For conservation geneticists, we discuss how federal agencies can integrate information on the effect of adaptive potential on extinction risk—and the related uncertainty—into decisions, and suggest next steps for advancing understanding of the effect of adaptive potential on extinction risk. The mechanisms and consequences of adaptation are incredibly complex, and we may never have a complete understanding of adaptive potential for any organism. Nevertheless, we argue that the best available evidence regarding adaptive potential should be incorporated by federal agencies into modeling and decision making processes now, while at the same time conserving genome-wide variation and striving for a deeper understanding of adaptive potential and its effects on population persistence to improve decision-making into the future.