Black bass (Micropterus spp.) are quintessential North American sportfishes that support economically valuable fisheries and act as keystone predators within aquatic ecosystems. Despite their prominence among North American fish fauna, a number of taxonomic designations are unresolved and novel forms continue to be identified within drainages of the southeastern USA. We review the current understanding of black bass diversity, including distributions, evolutionary histories, and phylogenetic relationships. We also provide a brief overview of the major paradigms that have been applied to black bass management and highlight an emerging focus on the conservation of black bass diversity. Black bass diversity is threatened by anthropogenic land- and water-use, fragmentation of fluvial habitats, historic and contemporary stocking of non-native congeners, and climate change. Successful conservation of black bass diversity requires that management agencies prioritize the protection of native species, forms, and lineages within and across jurisdictional boundaries. Collaboration among scientists and resource is needed to develop practical ways to ameliorate current problems created by past and present anthropogenic alterations, while also preparing for future challenges like global climate change.