Over the past few years early earthquake warning systems have been incorporated into earthquake preparation efforts in many locations around the globe. These systems provide an excellent opportunity for advanced warning of ground shaking and other hazards associated with earthquakes. This study aims to optimize this advanced warning for individuals inside a building when the alert is received. A conceptual framework is presented for modeling optimal protective actions during earthquakes when an earthquake early warning system is available to the individual. Various factors impacting the ability of an individual to take protective action are considered for the modeling process.