Species extinction and loss of biodiversity are major crises in the Anthropocene. Translocations of threatened and endangered species, the movement of individuals to augment existing or establish new populations, are increasingly important conservation tools, but have historically had limited success. Selection of a suitable receiver site is essential to translocation success, with poor site suitability cited as one of the most common reasons for relocation failure. We utilized a quantitative SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate and prioritize potential receiver sites for the Pacific pocket mouse (Perognathus longimembris pacificus), an endangered subspecies of heteromyid rodent endemic to coastal southern California. With only three remaining extant populations, a conservation breeding and reintroduction program is underway with the goal of creating additional wild populations in new or historic locations throughout its indigenous range. Here we describe our use of SWOT analysis and discuss the strengths of this approach as well as improvements that could be made to the evaluation process for other species. Overall, we found that using a structured, transparent, and collaborative process was a valuable tool for prioritizing receiver sites. SWOT analysis is a flexible, repeatable, and proactive approach for identifying receiver sites and the preparations necessary to improve species-specific suitability. This approach has the potential to result in successful relocation compared to less structured site selection processes where poor site suitability is ultimately identified as a major factor in failure to establish wild populations.