Captive breeding is an increasingly used conservation strategy for species with a high risk of extinction in the wild, but managing a captive breeding programme can be challenging if there is a deficiency in knowledge about the species’ breeding biology. A knowledge gap can make it difficult to evaluate different management options. For avian species, egg hatching success is a key demographic parameter, and data-logging egg technology can provide important information on optimal species-specific incubation conditions, which can help inform captive breeding practises and identify efficient captive management options. In the context of a captive breeding programme for endangered Whooping Cranes Grus americana, we investigated associations between hatching success and incubation conditions, including environmental parameters (temperature, relative humidity and egg turning rate), and incubation type (artificial incubation; foster incubation by Sandhill Cranes, Grus canadensis; and Whooping Crane incubation). Finally, we considered both cost and breeding output in an analysis of incubation practises. We found that daily mean temperatures were negatively associated with hatching success, and that hatching success was highest with incubation under Sandhill Cranes. However, incubation by artificial incubators, rather than Sandhill Cranes, provided a trade-off between cost and breeding output that is likely to be acceptable to many captive programme managers. We encourage other captive breeding programmes to use innovations that help to increase potential release numbers for conservation translocations by considering biological and financial constraints.