Communication approaches and specialists that can improve fisheries management

Vaughn Robison; Megan Siobhan Jones; Brian Erickson; Kelly Biedenweg

doi:10.1002/fsh.11090

Communication approaches and specialists that can improve fisheries management

Fisheries Magazine

By: Vaughn Robison, Megan Siobhan Jones, Brian Erickson, and Kelly Biedenweg

https://doi.org/10.1002/fsh.11090

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Abstract

This paper aims to expand fisheries managers' understanding of how the science of communication can facilitate effective fisheries management. We offer context-specific definitions of four communication approaches that are commonly performed by fisheries managers but poorly defined and can easily be confused or conflated. These are as follows:

Outreach,
Education,
Social Marketing, and
Engagement.

Further, we explain key evidence-based principles that support each communication approach and offer practical examples of their application. Finally, we highlight different communication research fields that produce social science for communication practitioners to use in the context of fisheries management. These explanations support our claim that effective communication is required to meet the professional needs of fisheries managers and encompasses meeting the needs of their audiences.

Additional publication details
Publication type	Article
Publication Subtype	Journal Article
Title	Communication approaches and specialists that can improve fisheries management
Series title	Fisheries Magazine
DOI	10.1002/fsh.11090
Volume	49
Issue	7
Year Published	2024
Language	English
Publisher	American Fisheries Society
Contributing office(s)	Coop Res Unit Seattle
Description	8 p.
First page	319
Last page	326
Google Analytic Metrics	Metrics page