1. We examined the influence of mangrove encroachment into salt marsh areas along the northern Gulf of Mexico (USA) on waterfront property owners' perceptions of coastal health and preferences for shoreline management.

2. Using mail-in and online surveys, we targeted over 3000 waterfront property owners across four jurisdictions experiencing or anticipating mangrove encroachment.

3. Our findings revealed a nuanced perception of coastal health, with many respondents recognizing the potentially environmental impacts of mangrove encroachment but favouring low-cost management strategies, such as maintaining current shoreline or passive monitoring. This reluctance to engage in active management highlights a perception-behaviour gap, likely influenced by the gradual nature of mangrove transitions, which diminishes urgency for active intervention.

4. Socio-demographic factors such as age, gender, income, residency and reliance on coastal resources significantly shaped preferences for shoreline management and regional responses. These preferences varied across jurisdictions, reflecting the importance of incorporating localized community values into management decisions.

5. Our findings highlight the need for a balanced approach to shoreline management that integrates ecological insights with the socio-cultural priorities of local communities. By aligning adaptation strategies with regional perceptions and values, it is possible to protect individual properties while enhancing the long-term resilience of coastal ecosystems under climate change pressures.