Coastal marsh loss occurs at an alarming pace globally, with extremely high rates along the northern Gulf of Mexico, particularly in Louisiana. In Louisiana, marsh creation projects combat wetland loss; however, biotic responses of vegetation and wildlife receive little to no consideration during and after construction. Habitat characteristics such as hydrologic processes, plant composition, and habitat structure affect the abundance of marsh birds, and understanding these features is important when creating suitable habitat for marsh birds. Our study compared hydrologic characteristics, plant composition, and habitat structure between created (n = 10) and reference (n = 9) sites across southeastern Louisiana and determined the relationship of these habitat characteristics to marsh bird relative abundance. We performed bird surveys (n = 766), including call-back surveys for secretive marsh birds, at all sites across three breeding seasons (2021–2023). We used drone imagery to determine plant composition and used water level recording devices to assess hydrologic characteristics. Our results indicate that hydrologic variation and plant composition are drivers of marsh bird relative abundance regardless of whether a marsh is created or not. While some habitat features differed between created and reference sites, our results indicated that created marshes can support similar abundances of marsh birds as reference sites, depending on what habitat features are present at the site. Our study demonstrates the importance of creating marshes that promote hydrologic connectivity and water level variability, which in turn supports diverse emergent vegetation communities and provides suitable habitat for a variety of marsh bird species.