Management plans with clear priorities can help to achieve brown pelican Pelecanus occidentalis conservation objectives in the northern Gulf of America (Gulf of Mexico). Efforts to establish clear priorities can be hindered by information gaps, especially those related to the uncertainty associated with changing conditions that influence brown pelican populations. We addressed these gaps by creating a model that uses island-specific conditions (e.g., geomorphology; predator-related conditions; brown pelican terrestrial nesting, roosting, and loafing habitats) to predict the nest count as a proxy for breeding pairs on the island. We used the model and 2000–2015 brown pelican nest count data to estimate if breeding pair targets that we identified or estimated for 10 U.S Fish and Wildlife Service Gulf Coast Biological Planning Units were met while accounting for uncertainty. Our results indicate that breeding pair targets were met in 7 of the 10 units by existing conditions. Our confidence in judging nest deficits tended to decrease from west to east because the model over-predicted total nests in the east Gulf Coast. Using an island from our data, we show how the model could be used to quantify the uncertainty of nest count outcomes under simulated changes in island conditions. The model indicated that the island's existing conditions most probably result in nests (probability = 0.51) and that increasing the area of nesting habitat (shrubs) could increase the probability of nests from 49% to 70%. Increasing shrub habitat in the model also increased nest count uncertainty by 60%, but this was due to a greater probability of larger nest counts. Our model suggests that nest count uncertainty could be reduced by improving data on island size, shrub area, and predator presence, depending on the unit and how isolated the island is from the mainland. These tools could help managers understand and incorporate the uncertainty associated with creating island conditions that are intended to help achieve brown pelican conservation objectives.