Culture, as the filter through which people view the world and a key determinant of human behaviour, is central to the practice of natural resource management and conservation. Conservation is intended to moderate the impacts of human cultural modification of the environment, exists as an endeavour because it is culturally valued, and acts largely through policies to encourage or discourage targeted human behaviours. However, culture is not static; as organisms and ecologies evolve, so too does culture exist as a dynamic, interconnected, coevolving element of the social–ecological systems in which management action is situated and implemented. Cultural evolution (CE) offers a valuable theoretical contribution to the scientific understanding of culture, cultural diversity and culture change and has the potential to be harnessed in the applied research and practice of conservation social science. We illustrate the essential principles necessary to grow an applied science of CE for natural resource management and conservation, and identify opportunities for CE to provide valuable information for science-based decision making and help conservation institutions and organizations adapt to the ongoing challenges posed by culture change. This transdisciplinary integration can contribute to improved outcomes across conservation objectives and build more resilient, sustainable social–ecological systems.