Timing of grizzly bear (Ursus arctos) parturition during hibernation has been explained by ancestral traits (delayed implantation, altricial young, obligate maternal denning), but the ultimate driver underlying precise timing has not been fully explored. Capitalizing on an observed latitudinal increase in denning duration among four populations in interior North America, we tested two alternative hypotheses. First, that birth timing results from a physiological cue that synchronizes implantation with the onset of hibernation, allowing females to forgo reproduction should they lack adequate fat stores. Alternatively, that parturition is optimally timed relative to den exit to balance an energetic tradeoff between minimizing lactation time to protect the mother and maximizing developmental time to increase cub survival. Using parturition dates previously predicted from accelerometer data (27 Dec–28 Feb), we classified 115 females according to apparent litter survival when first visually observed after den exit: 57% successful (with cubs), 22% unsuccessful (alone), and 21% unknown (not observed). The number of days between birth and den exit showed no association with latitude (p = 0.29). It averaged 103 days among successful females but only 77 days among unsuccessful females (p < 0.001) owing to later births and earlier exit. With each increasing degree of latitude, birth date increased by 1.0 and number of days between den entry and birth increased by 2.5 (p < 0.001). Implantation dates were not centered on den entry dates (p < 0.001). These results supported the energetic tradeoff hypothesis and suggested natural selection has favored a consistent number of days between parturition and den exit under average body conditions and shifts toward later or earlier births for females with lower or higher levels of bodily stored energy, respectively. This flexible tradeoff may support resilience to climate change and present a possible mechanism explaining reduced natality and cub survival in high-density populations.