The color-sensing capability of the human eye is a powerful tool. In remote sensing we should use color to display data more meaningfully, not to re-create the scene. Color disappears with distance, and features change color with viewing angle. Color infrared film lets us apply color with additional meaning even though we introduce a false color response. Although the marginal gray scale on an ERTS (Earth Resources Technology Satellite) image may indicate balance between the green, red, and infrared bands, and although each band may be printed in a primary color, tests show that we are not fully applying the three primary colors. Therefore, contrast in the green band should be raised. For true three-color remote sensing of the Earth, we must find two generally meaningful signatures in the visible spectrum, or perhaps extend our spectral range. Before turning to costly digital processing we should explore analog processing. Most ERTS users deal with relative spectral radiance; the few concerned with absolute radiance could use the computer-compatible tapes or special annotations. NASA (National Aeronautics and Space Administration), which assigns the range and contrast to the ERTS image, controls processing and could adjust the density range for maximum contrast in any ERTS scene. NASA cannot alter processing for local changes in reflective characteristics of the Earth but could adjust for Sun elevation and optimize the contrast in a given band.